Lily SanchezChange in the Social Movement Ecosystem: A look at HRWThe field of social cause communications is far more vast and interdisciplinary than its title alludes to. In Communication for Social…3 min read·May 20, 2021----
Lily SanchezFans Create the Best UGCIn a world where our relationships to each other hold so much value, and trust determines most of the decisions we make, marketing…3 min read·Dec 5, 2020----
Lily SanchezGroup Moderating is like Parenting…at least I think. I am not a parent, so I don’t really know what it’s like to enforce rules on other people.4 min read·Nov 15, 2020----
Lily SanchezUntil Every Family is ReunitedSocial movements are a complex phenomenon that have become even more intricate in their dynamic as social media continues to usher in ways…4 min read·Nov 9, 2020----
Lily SanchezImitation is the sincerest form of flatteryThis week in class we learned how to be one of the cool kids and create content that appeals to the trendsetting Generation Z.2 min read·Nov 2, 2020----
Lily SanchezVisibility is for the BraveIf there is something I’ve learned about my time studying social media, it is that it is easy and comfortable to stay in the shadows, but…4 min read·Oct 25, 2020----
Lily SanchezActivists as Influencers and…Friends?One of the most fascinating characteristics about the phenomenon of a social media influencer is the development of a new type of…4 min read·Oct 18, 2020----
Lily SanchezFive Ways to do Social Media Community Management RightSo you’ve built a brand.4 min read·Oct 13, 2020----
Lily SanchezTips to Creating a Successful Facebook GroupOver the past few weeks, as I dive into the world of Facebook Groups moderation, I have discovered some tips that I’ve been trying to…1 min read·Oct 5, 2020----
Lily SanchezNurturing Your Online Community for Real EngagementManaging a Facebook Group can sometimes feel a lot like being president of a school club — you know people are there because they want to…3 min read·Sep 20, 2020----
