In a world where our relationships to each other hold so much value, and trust determines most of the decisions we make, marketing professionals and community managers have invested heavily in the concept of user-generated content, or UGC, to connect audiences to brands, and thus services, products, and resources that…

…at least I think. I am not a parent, so I don’t really know what it’s like to enforce rules on other people. This week, in my attempts to encourage my BTS Facebook Group to engage a little more, and to ensure they do so in a way that is…

Social movements are a complex phenomenon that have become even more intricate in their dynamic as social media continues to usher in ways to connect across the world in mere seconds. Families Belong Together is the campaign associated with the movement that arose in 2018 response to the Trump Administration’s…

This week in class we learned how to be one of the cool kids and create content that appeals to the trendsetting Generation Z. I like to think that separate from the fact that I’m not an overnight viral sensation, I keep up with plenty of Internet trends. I am…

If there is something I’ve learned about my time studying social media, it is that it is easy and comfortable to stay in the shadows, but stage fright even in a digital space is a real thing. So this week, in an attempt to recruit more members for my BTS…

One of the most fascinating characteristics about the phenomenon of a social media influencer is the development of a new type of parasocial relationships between them and their audience. In 2020, there is nary a movement that doesn’t have an online presence. This is great, because important messages are reaching…

So you’ve built a brand. You put your blood, sweat and tears into the background, purpose and vision for your brand. But your engagement is suffering. You want organic interaction and conversation in the digital space around your brand and real connection with your current and potential audience. There are…

Over the past few weeks, as I dive into the world of Facebook Groups moderation, I have discovered some tips that I’ve been trying to stick to as I curate my own little corner of the Internet. I hope these tips are useful to you as you venture into any sort of closed social network in the hopes of building a tight-knit online community.

Managing a Facebook Group can sometimes feel a lot like being president of a school club — you know people are there because they want to be, but sometimes it is difficult to keep everyone on the same page, or paying attention to important conversations that are being had. In…