Lily SanchezChange in the Social Movement Ecosystem: A look at HRWThe field of social cause communications is far more vast and interdisciplinary than its title alludes to. In Communication for Social…May 20, 2021May 20, 2021
Lily SanchezFans Create the Best UGCIn a world where our relationships to each other hold so much value, and trust determines most of the decisions we make, marketing…Dec 5, 2020Dec 5, 2020
Lily SanchezGroup Moderating is like Parenting…at least I think. I am not a parent, so I don’t really know what it’s like to enforce rules on other people.Nov 15, 2020Nov 15, 2020
Lily SanchezUntil Every Family is ReunitedSocial movements are a complex phenomenon that have become even more intricate in their dynamic as social media continues to usher in ways…Nov 9, 2020Nov 9, 2020
Lily SanchezImitation is the sincerest form of flatteryThis week in class we learned how to be one of the cool kids and create content that appeals to the trendsetting Generation Z.Nov 2, 2020Nov 2, 2020
Lily SanchezVisibility is for the BraveIf there is something I’ve learned about my time studying social media, it is that it is easy and comfortable to stay in the shadows, but…Oct 25, 2020Oct 25, 2020
Lily SanchezActivists as Influencers and…Friends?One of the most fascinating characteristics about the phenomenon of a social media influencer is the development of a new type of…Oct 18, 2020Oct 18, 2020
Lily SanchezFive Ways to do Social Media Community Management RightSo you’ve built a brand.Oct 13, 2020Oct 13, 2020
Lily SanchezTips to Creating a Successful Facebook GroupOver the past few weeks, as I dive into the world of Facebook Groups moderation, I have discovered some tips that I’ve been trying to…Oct 5, 2020Oct 5, 2020
Lily SanchezNurturing Your Online Community for Real EngagementManaging a Facebook Group can sometimes feel a lot like being president of a school club — you know people are there because they want to…Sep 20, 2020Sep 20, 2020
